![When building a better mousetrap is not enough: shoelaces, switching cost & Jobs to be Done | by Alex Britez | UX Planet When building a better mousetrap is not enough: shoelaces, switching cost & Jobs to be Done | by Alex Britez | UX Planet](https://miro.medium.com/max/1838/1*cx9jPFP83XHOXzSsAn7ymQ.png)
When building a better mousetrap is not enough: shoelaces, switching cost & Jobs to be Done | by Alex Britez | UX Planet
![An alternative shoelace that doesn't come untied - Lace up once then never tie your shoes again! Faster, more comfy, s… | Elastic shoe laces, Shoe laces, Cute shoes An alternative shoelace that doesn't come untied - Lace up once then never tie your shoes again! Faster, more comfy, s… | Elastic shoe laces, Shoe laces, Cute shoes](https://i.pinimg.com/originals/ba/1f/a1/ba1fa1afee5ca3d5557fc0684770db5b.jpg)
An alternative shoelace that doesn't come untied - Lace up once then never tie your shoes again! Faster, more comfy, s… | Elastic shoe laces, Shoe laces, Cute shoes
![HICKIES - Laces out, HICKIES in! Shoelaces just got stylish... | Hickies, Shoe laces, Lacing sneakers HICKIES - Laces out, HICKIES in! Shoelaces just got stylish... | Hickies, Shoe laces, Lacing sneakers](https://i.pinimg.com/736x/52/43/2e/52432ec976a4bd2283326af8687b7f07--great-ideas-air-max.jpg)